We write the book on keeping your brand consistent.
Your branding manual is a reference guide to help you (or your vendors) consistently create branded material in any space: web, print, or video. This includes typeface standards, logo placement, formatting, and taglines, all of which, when used consistently, tell a story about who you are and what you do.
Today’s successful brands span the senses—from visual stimulation through color and shape to audial recognition through sound to olfactory familiarity with a certain smell.
Having a branding manual helps you to be consistent in all aspects of your branding, and lets you outsource your branding efforts to multiple vendors and still maintain control and consistency of the final product and your brand.