So, I’ve had a little website for a few years where I post about the Lego I build. It began as a way to show friends how incredibly clever Lego sets are, how much whimsy is infused in each set and how remarkable the construction techniques are. And, in some instances, it gave me a chance to be “low stakes” creative. (“Low stakes” meaning I can create a video or graphic that is polished but not necessarily pro-grade. I would liken it to RuPaul’s “quick drag,” there’s artistry and style in it, but it’s not main stage caliber.)
Lego is Design
In thinking about integrating my Lego build posts into my business website I really struggled with how odd it would be to show and tell my love of a toy—sometimes even considered a child’s toy—in a professional context. Then I had a head-slapping “ah ha!” moment: Lego is all about design. Every set uses color and shape and structure to engage a builder and delight them continuously throughout the build. From the skeleton in the brig in the Pirates of Barracuda Bay set to the functional Murphy Bed in the Parisian Restaurant set to the functional 360° rotating light in the Motorized Lighthouse set, there is always a “wink-wink-nudge-nudge” and brilliant engineering that goes into these sets.
And that is the essence of design: elicit an emotional reaction (like delight) and engage someone with color, shape and structure.
Brett’s Bricks
So you’ll start to see posts about Lego intermixed here. They’ll be tagged with Brett’s Bricks. I hope these posts delight and engage you as much as the builds do me.