Project 1: New Website

April 2012

The Challenge

The project scope included:

Either provide web hosting or provide a comparison of up to 3 potential website hosting companies;
Create a new website graphical user interface capturing the tasteful, upscale, beautiful, and approachable style evident in the VVV brand by using web design industry best practices and interface design principles;
Create a basic website whereby visitors will be able to:
- Learn more about the services of VVV;
- Learn more about the personalized, unique services VVV offers;
- Read bits of compelling information about wine, drinking wine and finding good wine;
- Learn about Loraine Brown and her qualifications;
- Contact VVV for more information;
Establish strong content development guidelines and basic search engine optimization (SEO) techniques for better website rankings on popular search engines like Google, Bing and Yahoo!;
Integrate an easy-to-use, best-in-class, scalable (expandable) web-based content management system;
Provide a simple, intuitive way for non-HTML-savvy people to create, edit, and add content (text, images, etc.) to the site.

Brettro provided:

A web hosting comparison analysis;
A complete WordPress-based website, including a custom WordPress theme for VVV;
A content delivery plan for website content, including collaborative content editing;
How-to documentation for using WordPress to add and update content on the website.