Project Skill (ACF): motion graphics
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When MCC transitioned its history wall from physical to digital, adapting a static design to a compelling, immersive experience was a unique challenge.
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MCC released a gender and inclusion strategy requiring a unique, gender-neutral graphic representing the strategy’s components for use across multiple distribution channels. See the graphic I developed.
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To streamline the use of MCC’s video back bumper, I created a motion graphics template in After Effects allowing for easy URL, product ID and “fade-to” color changes.
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Developing an iconic image to represent MCC’s climate strategy across multiple distribution channels was a challenge. See the very clever result.