Project 3: Videos, Podcasts & YouTube

Objectives for this development project are to:

• Capture existing digital video from its source and saved as a digital file that can be archived, edited, and encoded in multiple formats;
• Create 5 minute videos of two swearing-in ceremonies and two luncheons based on approved storyboards for both event types;
• Develop metrics for success of this project based on quantitative viewership and/or download data for a specific time frame;
• Develop a plan, based on achieving or surpassing the metrics, to create 5-minute videos of all swearing-in ceremonies and luncheons using the approved storyboards as templates;
• Create a 10–20 second video “bumper” branding the Flash video as a JCCIC/U.S. Senate/U.S. government video to provide both context for the video and brand consistency between videos;
• Create a 10–20 second video “bumper” branding the podcast video as a JCCIC/U.S. Senate/U.S. government video podcast to provide both context for the video and brand consistency between videos;
• Add or modify several pages on the JCCIC website to include the videos;
• Add a Video page listing all the videos in the History section;
• Add video and podcast links to each of the swearing-in pages specific to those videos;
• Add video and podcast links to each of the luncheon pages specific to those videos;
• Add a Video page to the Media section;
• Develop a public rollout plan to promote these content additions;
• Section 508 compliance, as necessary, to the videos.